Almost every business in Australia has a business name/logo that it ‘advertises’ on its shopfront and assorted marketing channels – yet many fail to ‘advertise’ it on their uniforms.
There are so many beautiful, sleek, minimal and clever logo designs in the business world. We get to work with so many, and consider it a privilege to be a part of our client’s brand journey when styling the uniform component.
From start ups ready to kick off with a brand spanking new logo, to rebranding a small business that has evolved from its launch logo. Through to corporate teams that want to maintain their instantly recognisable logo, but also want to tweak it so that their brand remains relevant and fresh moving forward.
Many client’s come to us because they are unsure about what kind of logo they want to use for their uniforms. They are undecided about the colour, the size, the position etc…and need support from our team of experts to come up with the best solutions and designs to choose from. What seems like a little decision – can be a deal breaker when it comes to nailing your brand image!
Here’s how a simple logo on a uniform can make a real difference to staff morale and business profits.
1. Brand awareness is the KEY benefit irrespective whether staff are in, or outside of, any business. Even working from home! What the wear, sends a message into the world about your business. One of the best ways you can advertisement your brand, is with proud staff wearing a uniform with a logo.
2. Logos on uniforms are a great way to increase brand awareness on social media as a lot of businesses are so good at sharing images of their beautiful staff on duty – when these pics are shared, the brand name is automatically shared too!
3. Logos also help unite a team, especially if they wear different uniform styles. It also give the whole space a more professional appearance which is critical, especially for the all important ‘first impression’ with a new, or potential new, client.
4. When a logo is applied in a creative, modern way, it highlights that a business has ‘an eye for detail’ and is thinking ‘outside the square’.
5. Uniforms with logos are tax deductible!
If you have a business with customer facing roles, and your team are not wearing uniforms with a brand logo – it can be very confusing for clients. Particularly new customers – as they really don’t know who works there. If a potential customer isn’t able to recognise a staff member while in your space ..it’s too easy for them to walk out.
You might not be ready to add a logo, and that’s OK.
1. Some businesses may have had a bad experience with logos in the past. Perhaps the print faded, or the supplier made a mistake with the logo which ruined the look of their uniforms. They need to rebuild confidence that a quality logo can be applied, and it will last.
2. Some small businesses may find it expensive! It can be costly for a small business to set up a logo on an embroidery or print screen. However, once a logo is set up – the cost to add a logo is quite reasonable per uniform, and the long term benefits out way the set up.
3. Some businesses may have quite an elaborate, or dated logo style. In this case, its understandable to hold off until the logo design has been re-vamped into something more modern, or in line with a new brand direction. If this is where you’re at, we would definitely agree its best to wait for the updated logo design.
What about the logo file itself?
Logos are a relatively simple way for any business to stand out in the crowded marketplace. However, professional help is often needed to help get the look perfect for each brand’s unique requirement. Some brand logos may work beautifully for social media, packaging or a website. But they are not suitable for an embroidery or print on a uniform. Low res files, poorly created logo artwork, and limited logo assets (variations of your logo that a graphic artist or branding agency would create as part of your style guide) makes it more challenging for any uniform or branding service to work with.
In this case, we can modify your logo to suit the application. Some may need a small tweak. Others might need a complete re-work! Either way, we’d be happy to quote for these amendments so that we can get the logo just right for you.
Expectations for presentation and brand image are stepping up now. Simply adding any variation of your brand logo to the left side of the chest, without considering all elements of the uniform might not represent your brand at its best.
At The Uniform Stylist, we review at the logo application from all aspects. That way, we can provide all the info you need to make a logo decision that is right for you. Find out more here